“The ReLaunch Reel with Hilary & TGo: Did you know that..?!” a new monthly series co-hosted by Hilary DeCesare, an international business coach, 3x international best-selling author, and CEO of The ReLaunch Co. and Theresa “TGo” Goss, a public speaker, executive producer, national talk show host, and the founder of NOW (Network of Outstanding Women.)
During each episode, they will examine the relaunches of some of the top women in business. It’s a deep dive into how they got to where they are now and what you can learn from them. Hilary and TGo will also be pulling back the curtains on these powerful and successful women by sharing surprising facts, leaving you wondering, “Did you know that?!”
Our first co-hosting episode gives you an overview of Hilary and TGo’s relaunches, the good, the challenging, and the incredible. We hope these stories will help you make better decisions for yourself and your business.
Connect with TGo
https://www.linkedin.com/in/theresagoss/
https://www.facebook.com/4tgoss/
https://www.instagram.com/tgosslv/?hl=en
Transcript
Welcome, everybody today is going to be off the charts. Why do I say that because as you heard me in charge just now, Hillary is the host. But today, officially starting once a month, the third Thursday of every month, I have a new co host, Theresa "TGo" Goss And let me tell you, we're going to take it up a notch, and actually not even up a notch, it's going to be like off the charts in terms of what we're going to be doing. It's no longer going to be just the relaunch or the relaunch podcast. This is the relaunch real. And it's going to be all about hearing from others hearing from us gaining perspective on people relaunching their lives. And then we're going to take it one step further, because these are people that you have heard about, that you have wanted to know more about, and we're going to take it to the level of I didn't know that. Did you know that? I didn't know that. I did not know that goodness. So we're gonna go there. We're going to be talking about the things that people don't want to necessarily talk about. So again, did you know that I did.
Theresa "TGo" Goss:I'm so glad I'm sitting on the side of
Hilary DeCesare:this is so good.
Hilary DeCesare:You're listening to the ReLaunch podcast and I'm your host, Hilary DeCesare, best selling author, speaker and transformational coach widely recognized in the worlds of neuro psychology and business launches, which cultivated the one and only three HQ method, helping midlife women. Yep, that's me to rebuild a life of purpose, possibility and inspiring business ventures. Each week, we'll be diving into the stories that brought upon the most inspirational relaunches while sharing the methods and secrets that they learned along the way, so that you too, can have not just an ordinary relaunch, but an extraordinary relaunch.
Hilary DeCesare:I've been searching for a co host for probably now two years. And yes, there have been others but they just didn't pan out. And so I now have literally hit the jackpot. I'm in Las Vegas right now. In fact, I had to think about that. I am with TGo. And TGo started her first business at age 10. She has a PhD from the school of hard knocks, generally. I think it's so great. She is not only an executive producer, she has her own international show. It is currently what 2 million people the monthly million a week so about 2 million Yeah, million a month and you're watching and she is also a veteran of the Navy. And I don't know if you know this, my dad wants to dive rocks. Yeah, so anyway, we're gonna get into all of that. But really, you also have your own network? I do. And it's the network of women. Yes. Network of
Theresa "TGo" Goss:Outstanding,
Hilary DeCesare:outstanding women, not just women, we got to get
Theresa "TGo" Goss:to talk about it. I gotta, you know, I gotta throw the bone in there. She's a Businesswoman of the Year this year. It's gonna be so much fun faster than October 22. And you know, just your kale. I will I thought it was in September, but then you got to come back in October,
Hilary DeCesare:I'll do better. Okay, anytime I can be with you. And as you can tell right now we are in studio. This is TGo's amazing studio, we got like green screens, white screens, black areas, I mean, this place is dialed up and you are such an inspiration to be and your passion. And what you're doing for entrepreneurs is so empowering because you really are trying to lead the way show show people how anybody no matter what the circumstance is, can get to that highest level when we're little kids,
Theresa "TGo" Goss:you go for anything then by the time we get to high school we go What if somebody says we got to get back there and go for what it is we really want and what our dreams are all about. And nothing should stop you. I mean age, you know, male or female. It doesn't matter your education level. It's about the passion and And then with Drive, you got to be passionate. And then you got to go for the drive
Hilary DeCesare:that well. And one thing that you just started to go down the path is limiting beliefs. Yeah, the things that truly hold us back. We're going to be talking about those as well. And I was asked the other day as a woman over 50, that was kind of the premise. You know, what had what has been some of your most impactful relaunches and successes after 50. And I start to just, you know, go down the list on my way. This midzone is an awesome place to be it is
Theresa "TGo" Goss:it's an awesome place to be in. And if you don't mind, I'm gonna veer off the road here just a second and look back for that. Okay, yeah. Okay, so I'm in the Navy. At 19 years old,
Hilary DeCesare:I thought you were literally going to look back like, okay, okay, ready? Yes.
Theresa "TGo" Goss:I'm in the Navy. I'm at 19 years old, and this woman who was in the Navy for almost 20 years tells me, let me explain how life's gonna go. She says you're gonna blow your 20s. Everybody does. You're gonna learn from it in your 30s. You know, in your 40s, you started living your life and in your 50s, nothing can stop me. And that's exactly what happened. You know, that's exactly what happened for us.
Hilary DeCesare:Is that when you really because I know for a long time, you were the behind the camera. Yeah, actually, you all should have seen this. I wish we had been recording what was going on? I mean, she had it set up in a different area than we're like, no, no, let's do it. Here. We're moving things around. We are doing everything to bring this as a truly live show to you. But let me ask you, what was it that finally got you to come and sit in this chair on this side of the camera?
Theresa "TGo" Goss:Well, I had, you know, been this mentor, teacher, for many people teaching them how to start their own show, be a host for us be a host for themselves. And when, you know, we finally decided, I don't know, four or five years ago, one of my business partners who has since passed away. She said, You gotta go via angst. And I'm like, I'm crazy. I put a hat on backwards. I have a blue jeans. I stand behind cameras. This is not what I do. She's like, if you can teach everybody that it's your voice. She went out there. They're never gonna beat your voice. You gotta go out there and be in front know, for five years. I said, well, then in January of 2020, I Sam Yes. And we came up with a show called expert talk. Right? So you've been on the show. And that's how I got to meet you. Yeah. And we wanted to feature, you know, entrepreneurs from all over the world that are from in their garage in the little corner of the dining room table all the way up to billionaires that have hundreds and hundreds and 1000s of employees. We've talked to all of them over the years. And it's like, I wanted to do that. So we got four in the game, right? We're in a different studio. Then we got 40. Can we got it on Cox, who got it on the family channel? We're across the country, Amazon Prime picks this up as one of 35 talk shows ever to be on amazon prime. So you can go to Amazon, he will see Oprah and Ellen and me which was funny. It's like what is going on? Which was funny as heck. And then
Hilary DeCesare:just pinch fingers. Right?
Theresa "TGo" Goss:And then I'm like, Okay, no problem. We're running. And boom, Coleman. Right, here comes COVID And I call the network's and I'm like, hey, you know, we've been working together almost 20 years, what do we do? They said, Well, you can even get us some shows. Or we're gonna just run the four shows you have and supposedly it's been going for three years that would have been a lot.
Hilary DeCesare:A lot more shows me when I started to like memorize them and knowing that she's gonna say this right now. So I'm
Theresa "TGo" Goss:because I was an engineer and was a producer and blah, blah, blah. I moved everything into my house and became a producer, director host so water girl, you made the script and just did everything from home and now we're at almost 400 episodes
Hilary DeCesare:400 or 100 How many do you do?
Theresa "TGo" Goss:We air every day Monday to Friday? Yeah, you do. Wow. Every day Monday through Friday
Hilary DeCesare:was special
Hilary DeCesare:you know why?
Theresa "TGo" Goss:Someone's saying that's not gonna happen. Hillary called me she gets them halfway out of her mouth but I got a great deal.
Hilary DeCesare:It was when we first met it was one of those lightning and bottle I mean, we started to talk and it was one of those like in the back of my mind I'm like, Okay, this I you know, I keep throwing it out there I keep saying you know, okay, manifestation I want to be this manifestation magnet and I knew exactly what I wanted. I wanted that. The spark I talked about elevating your energy I talk about like getting somebody that when we come together, we light up. We light up the air, we light up the and when we were talking and you started to you know, I Suddenly, just give me a little bit and I was on your show, but I started to ask you about your relaunches about what you know, was significant. And you did tell me about your childhood. And I like the idea that now, there are like minded people. And then there's like, energy people, right? And we don't have to have the same common background or upbringing to be like minded. And that's where I was just like, oh my god, this woman, I want to know everything about you. I want to know your story. I want to know, you know, what were your strengths, your struggles, your everything. And I thought, I wonder if this is going to pan out. And here we are. And we are here we are in love. What is it February 23 2023 2323. Who who? And we are sitting here and we're doing it but I do want. I do want to ask you to take us back to your early days because it has impacted you so much with your significant relaunches and the ability that so many people told you, okay, stop being behind the camera, get in front start sharing start being you and letting everyone see it. You know,
Theresa "TGo" Goss:I never knew what my voice was. I'll be perfectly honest. Right? I've always been super creative, but I'm a computer program. You know, I'm really soon they gave
Hilary DeCesare:me I gave you so much credit being a computer programmer, they in Oracle, they sent me to a computer programming class for six weeks, literally sent me away because they knew if I got home, I would never go back. That is tough. That is tough stuff. Yeah. So
Theresa "TGo" Goss:I you know, I program native languages. I started programming in high school in the Southside of Chicago. And so for me, I'm super comfortable behind a couple of computers three or four, and a really cool desk and just creating and creating and creating. And hopefully one day in the future, we'll talk about AI and all this stuff that's going on man, because I love. So I'm getting into that. And then I tripped into production. I didn't even know I was a producer. I started a digital magazine 18 years ago, and I put a talk show. And
Hilary DeCesare:tell us though it was a very impactful digital magazine.
Theresa "TGo" Goss:It was first Yeah, it was black insight magazine, world's first all digital interactive magazine. For African Americans. We reached 1.8 million subscribers in less than two years. And assisted 18 years ago.
Hilary DeCesare:Yeah, right for YouTube. Well, and Grant was still a huge, you know, we were looking at magazines we were and you're like now I'm going digital. I'm gonna, I mean, you and
Theresa "TGo" Goss:that's what a magazine went away. One of the big print magazines came along rose to check and said go away because you can do things. We can't do that. So you need to go. And I was like, I'm not going anywhere. Yeah, right. Me. Okay.
Hilary DeCesare:Sounds like a really good idea.
Theresa "TGo" Goss:So that's how it all got started. That's what it was all about. And when we got through it all. It's like, a producer tells me from Hollywood, she's a director quantumly. And Davis, I thought we went all the time. She did films rushing, we met her parents, Ohio, and major producer in Hollywood at the time. And she I met her and she said, Honey we're producing. I said, No, I'm a magazine. And she said, Hell you're producing. And I'm like, oh, okay, so what does that mean? You know, and she said, I'm going to show you be in my house in Boulder City next week, and I'm going to show you well, for the next year, she took me back and forth to Hollywood, and set me on major sets like Pavlov's dog sit, stay. As she said, producers, directors light and sound you name it. amazing opportunity. What an opportunity, right? It's like we're walking into major Hollywood stars homes, that her friends and family for her. I'm just standing there trying not to go
Hilary DeCesare:at our strike right now are not supposed to
Theresa "TGo" Goss:have stayed here going, Oh my God. And then it turns out that I am a producing director 10. So now I'm going films, we're doing documentaries. We've got this amazing event coming in October. There's so much stuff going on. But yeah, I started as a computer geek that had this idea about a magazine.
Hilary DeCesare:You know, what I love about the story is that for so many people, you let you let lights open up for you when you were willing to go be a part of something new. And I laugh because I actually grew up in Los Angeles. And I remember going to college when I was like oh, you know what, what celebrities have you seen and and I don't know what it was about me but I actually repelled celebrity like I'm one of those that except for the few kids that went to my school and they're famous parents. I never saw anyone. I mean, my big moment was when I saw Phyllis Diller and she mentored me and I'm like, boys very, very funny. I met her in on Melrose lane, and she was sitting right behind me in a different booth. Okay, so that was one and then the other was, my claim is that I was in an Australian restaurant, I was sitting with my mom. I was here. My mom was in front of me. She was looking behind me and I'm like, God, she's really distracted. A little bit rude because every time I'm talking, she's saying, you know, she's kind of looking past me and I'm like, What is going on? Finally, she says, oh, oh, what'd she call me? Hillary? Jane, Hillary, Jane. You are not gonna bleep guess who was sitting right behind you. And I'm like, Who? Nicole Kidman and Tom Cruise? And I might. And you didn't say anything? That would have been my best claim to fame. Now I just say well, I was I was in the booth over but I never saw but they were right behind me. And so anyway, I can I can respect that hole. Because now I think if I need anyone I'm like, oh my god, it's so great. Well, did she grew up in LA? Did she see a lot of people? No, I do. I didn't say any. That's the
Theresa "TGo" Goss:funny thing about LA people think that if you live in LA, you see, you know, all these celebrities. And it's like, you know, they don't hang out at the local grocery store at the 711
Hilary DeCesare:hour. I'm going
Theresa "TGo" Goss:Why would you think that? And the same thing here in Las Vegas? You know, we've got all these superstars on the strip. And, you know, people were like, full with us. You're like, I don't even know. Well, that was in Vegas for six weeks. He didn't come home.
Hilary DeCesare:To Wayne Newton, I get all the I get all the big ones. I I'm like that lucky person. I wonder who I'll run into tonight.
Theresa "TGo" Goss:That out there. Somebody made?
Hilary DeCesare:I am. Okay, so as we are really thinking about your life and hearing more about this, and as you're starting to create, what do you what are you ultimately going for? Like, what is? What's the dream? What is your lifestyle of
Theresa "TGo" Goss:successful to be remembered and forgotten?
Hilary DeCesare:You got to find out why. Okay,
Theresa "TGo" Goss:so the reason why we created the network of outstanding women was because we wanted to have an organization that will grow as big as like an Oscar or whatever that is right. But 100 years from now, nobody knew who was who started. You know what I'm saying? It's like, well, who started? I don't know, they've been around forever. You know, because if you ask somebody who started the Grammys, what one out of a billion people know, nobody knows. They just know, this is what it happens. Right? So that's what I want it you know, and then, but from public speaking and hosting, and all of that I want to be remembered so that young people can say they can't realize they can, because this thing Ziglar used to say, whether you think you can or wasn't retort whether you think you can or you think you can't, right, you know,
Hilary DeCesare:and it's like Henry Ford. Did you know Zig Ziglar his real name? No, you mentioned Go ahead, go ahead and say the whole I didn't know that. Yeah, you know what it is? Hillary? These are the fascinating facts that we are going to uncover during our show were
Theresa "TGo" Goss:saved my way. Round and Rita Davenport. But Hillary Ziggler saved.
Hilary DeCesare:Yeah, that was a big lie. That's why he changed the thing. No joke. I stopped that. Now. People are gonna be like, you know, you're gonna have to fact check some of these things. Everyone I get it, I get it. Some things you're gonna say like, I didn't know
Theresa "TGo" Goss:that. Much was there?
Hilary DeCesare:No, I'm here for you. I got a lot coming your way. This is going to be good. So when you think about all of the different things that you have been doing, you said directing, producing, the you know coasting. What really lights you up? What's the number one you're gonna say? Everything lights me up? Because that is who Tico you know
Theresa "TGo" Goss:what really lights me up? Super. That's when I would really like to. Now what depresses me is that I create something that is to further fire and quantify like your digital magazine. Yeah. And people go it does what and will it pull my phone or my computer, but to create something? My mother used to be great. I'm really great. She's a great cook. I told him you got to teach me how to grow. You know, my cousin's in the house. You know what I'm talking about the mothers the the elders were amazing. We're in trouble now. Forget it. If it is instructed on a box, we're done with my mom could take a pinch of this and available of that and better the latency raising niche, right. I can do the same thing with tapping. I love to be able to look at like bringing production into apps and into the web and doing that kind of stuff. So that's what lights me up on sit in front of a computer. And my business partner will tell you this at midnight, I'm calling Philip, do you know this will work together? Why are you on my phone? It works. That's true. Right?
Hilary DeCesare:I will tell you, I, I don't I don't I'm not overly like, great at tech, but I love it. And so I will try to continue to like, you know, Ecamm will come out with this next new version, like, Oh, I gotta learn that feature and this feature, and all end up getting, you know, kind of like in that circle, that spinning loop where I'm like, Okay, I can't figure this thing out. And these days working from the house, you don't have the you know, go down the hall, get your tech group to come on in. So I'm the one I still tonight I ordered a computer, or excuse me, a printer from Amazon, and I ordered it and it came. What is this, I ordered one of those that you need an app. And then you have to go through the app in order to print it. Like why was so easy for like, everything is an hour, right? Every single
Theresa "TGo" Goss:banana butter and everything a really does it banana butter notes. You know, it's like even what we're doing right now today, it's like, it's an entirely different setup. If we're not going like it's entirely different setup, we're going live and the audio is going live. And we got to make sure the audio is perfect. There's entirely different setups for fillings. Everything has an implant of butter, nor a using the same gear. That's what's funny, it's the same gear, but it's not set up the same way. I'll tell you something else that lights me up, I love putting people on camera, or in their most uncomfortable spot like fear of being on stage. And working through it so that they walk off that stage or that camera says somebody says cut. And God was that
Hilary DeCesare:she got How long does it take to get someone super comfortable being on stage. Shade, that's so good we we are going to be doing, we are going to have a program where we're bringing people to Las Vegas, you're gonna get to be in this studio, we are we're going to take you from where you are. And literally 20 minutes later, you're going to be 20 minutes you're going to be comfortable getting on these are all things that we're going to be offering up our audience to be able to join us. Yeah, I mean, it's gonna be it's gonna be truly,
Theresa "TGo" Goss:you know, the thing was getting on stages or being in front of the camera or whatever, it's all the same, you got to get it out of here, right. And the minute you do that, you don't care who's in the room, it doesn't matter because you're in your coastal spot, giving your message your like, loving being able to share, you know, just share, whether there's 12 people listening or 12 million people watching. You just say, that's it.
Hilary DeCesare:So I want to share one thing with you. Okay. And I'm gonna have you since now, being a co host, you're going to be my guinea pig alive. And I hope I'm your guinea pig. You try things on me, I try things on you. Well, just recently, I've always had a process called tuning. And tune in is when people ask me about how do you incorporate a concept that you know, I teach off in the three HQ. Get out of your head into your heart. So you can tap in by yourself. And people will say, Hey, what is the first step because that all sounds good to get out of my head to tap into the heart, I want to create my best version, but they don't know how. So tune in is a process. And we will continue to have people when they come and they're with us tune in tune in tune in because it is something that you can literally do all day long. So I'm going to have you go through the tuning process. So is there with it's a four stage process. Everyone out there can be doing so you can even do it. Except there's one part that if you're driving, please don't do. But this is what you can do stage one or stage in stage one. And it's perfect because you're on stage whenever you're starting to film or do anything like that. But stage one is what challenge in your business. Do you have right now that you would really like to move past it? What would that be?
Theresa "TGo" Goss:Okay, I can answer. Yeah,
Hilary DeCesare:but it's already been answered. Is that okay? Well, now I need okay. So hold on, or what intention Are you putting out there that you really want to have happen like a goal or a priority or something that in the future you really want to do?
Theresa "TGo" Goss:One thing that I definitely want to have happen when it comes to the mountains is that I want to do that's
Hilary DeCesare:okay. So you want women when they come to now to feel like it's home, it's home whether they
Theresa "TGo" Goss:are part of the membership site. They're at the events, they're hanging out here.
Hilary DeCesare:Okay? Okay, so now we're gonna go into stage two. So they can we're going to change the channel, okay? And Einstein said, you can't, you can't answer a question or solve a problem that was created at the same level, you have to be able to elevate yourself so that you can solve the problem at a higher level. So I'm going to elevate your energy, so that when you're thinking about creating this, you'll know exactly what to do. Okay, but how we're going to do that? In this stage two is I'm gonna have you tune in to a song that truly lights you up when you listen to it. You are on fire. You are like, Yes, I can't see I can't just sit here. I gotta move my body. I got to dance around. What would that song be? You're gonna love so good. You got it have to
Theresa "TGo" Goss:been to Rocky?
Hilary DeCesare:Oh my god, I love that line. I use that when I'm going live to my team knows I like doing it. You know? And I'm like, and I even do that when I see stairs. I'll start to think when I'm out there running. I'll be like, yeah, 10 to 10. Okay, alright, so now I want you, this is how we're going to change the channel. Okay? Because again, you can't solve a problem at the level it was created. So we've got to get up to so how do we make people feel like they are truly connected in at home when they are at now. Okay, so I want you now to close your eyes. And you're going to have Rocky's theme song, go through your body, from your head all the way you're going to tap be you move your body and changing your state. Okay? All right, open your eyes. And you're gonna go ahead and go into stage three. Stage three is I want you to visualize right now in your head, in your mind, what that woman would look like feel like, visualize that when she is feeling like she is home, because she is part of now. Okay, so again, tune in, tune in, you got the song playing, you're thinking about that. Okay, now, I am going to ask you in order to bring this into neuroscience, we want to imagine the image in our mind. And I want you to close your eyes. Think of that image again? And is there a color that really is standing out for you? Blue, if we think about that blue is the kind of blue is that? teal blue. Okay, I want you to now I'm going to put you through a process called click. And click is something that I've done since I was little to capture an internal moment. Alright, to capture something that's inside my mind. It's an internal picture. So you're going to close your eyes. When I say click, you're going to take a picture by opening your eyes, almost like remember, Bewitched, you know, Montgomery, Elizabeth on your right, and she'd wiggle her nose, all you're going to be doing the same type of thing. But you're going to open your eyes. And then close your eyes. And I'm going to say click three times and you're going to take an internal picture. Really looking at that color. Three of them ready. Okay, tune back into that song, close your eyes. Click Click, click, wow. Okay, that just took an internal picture. And when you have an internal picture going on in your mind, and you have color associated, it lights up your brain, it puts it into long term memory. So now phase four, is I want you to think of one thing you can do today to create momentum around having women feel like they are truly in their place at home. When they are when they're when they're in your your network. They're at they're working in now. Okay, what would that now tune back in? Rocky gumbo going?
Theresa "TGo" Goss:Okay, all right. What
Hilary DeCesare:is that? One thing you could do today to create momentum.
Theresa "TGo" Goss:The one thing I can do to you about what I can do today to create that momentum is send out that invitation to young women entrepreneurs. Boom, right.
Hilary DeCesare:And how long would it take you to write that?
Theresa "TGo" Goss:Well now thanks to AI bots.
Hilary DeCesare:I know. We're gonna talk about that. That is like the greatest thing ever. December was a life changer for me. Yeah,
Theresa "TGo" Goss:okay. So Oh, but in reality,
Hilary DeCesare:now aren't a half. Okay? Do you have time today?
Theresa "TGo" Goss:For sure you have to tell me how many of these we'll be doing these maybe tomorrow.
Hilary DeCesare:Okay, now, we're gonna do one more lucky, lucky, we're gonna do it again. Okay, so that is what I'm talking about to me. When you think about getting out of your head, tuning in being able to do that, whether you're going on a stage tune in, whether you are writing a marketing, email tune in, it changes your state, and it's like a pocket. It's a pocket tool for you, all day long. You get to and here's the thing, you can turn it up, turn it up, right? Don't tune out, tune in. I love it. So now I want to ask you, all right, when you are thinking about the future, and you've had to literally relaunch over COVID, you had to really think differently had to come up with new ideas, new innovation, we know you're a thought leader? And how can you What do you think is going to be happening in the future? Where do you think even because, you know, where's TV going? Where's media going? What's happening?
Theresa "TGo" Goss:Well, it's already happening, but it's gonna be even bigger. Even the right now that, you know, they've cut the cable. And on payment, pretty much people are not the cable and cable. I like that. They're streaming, now they're doing all of that. But there's all of these, like Roku type channels that are coming up. But the new technology and with AI and all of that television itself is going to make the rebound. You can feel it, but it's going to make a rebound the way it used to be when I was a kid, because I'm a little bit older than you. And it'll be we're all in
Hilary DeCesare:the mid zone. I have to say Brene, Brown said middle age is 35 until you're dead. High five girl.
Theresa "TGo" Goss:So in the near future, I truly believe that you remember the old revenues, we're gonna have digital revenue channels all over the world that people are creating. And being able to pipe into a NOC be dependent on the giant social media platforms that are out there right now. Because right now we're pretty much a slave to a different rhythm. We're a slave to cable before now it's a big social media platforms. And platforms decide that your your page or your channel doesn't fit with their new guidelines, they can just take you away. And I know a couple of people that have had millions of people following them. And then they got an email saying, you're outside the guidelines, you're gone. And they were out of business. I
Hilary DeCesare:have heard that chair. So I just want her to Yeah, there are Yeah,
Theresa "TGo" Goss:there, there's gonna be a way to bridge traditional television, with social media the way it is, and create your own platform yourself that you can spread to the world, or just so local region, if you're in Chicago, and you only want to be in Chicago, you can digitally create it so that you're only in Chicago. So I think that's where
Hilary DeCesare:I think that this is going also, when you think about, you know that I just read your book, we've talked about that we launched hardcover to your life. And you have traditional publishers. And I think of those as being kind of the big, the big stations, the big, the big boys out there big, big more than I really want to say. And then you've got hybrid, where you have the ability to self publish, but you have a publisher that helps you along, and then you have self publishing. Do you think that the way media is going is that it's going to be a lot like that, where there's going to be the ability to self publish to self promote to self create your own media channels? Yes,
Theresa "TGo" Goss:we're already doing well, are we doing? You know, and it's like, thanks to companies like Amazon and others, you know, it's really easy to self publish, but with digital platforms. You know, you don't need and you can leave it up to that person, if they want to turn it into print or not. But with augmented reality and artificial intelligence and all of that, would you ever want to save a tree rabbit?
Hilary DeCesare:Well, that's why that's why it was interesting. We are going to have this photoshoot today. We had to go and find magazines so that we have something in you know, with as a as a proper us, right? And Shannon was sweet enough to say, hey, I'll take that on. I'm gonna go look around. She couldn't find anything in the airport. She had to go half of the terminal way down to try to find you know, a copy of Forbes a copy of ink a copy of some of these magazines. We just don't have it. And I also have to say, I was sitting at a restaurant the other day and there was a magazine on a table with a couple and this I'd say maybe My three year old, and the three year old started to flip through this magazine, and immediately tried to swipe Yep, immediately was like, this is really not fun, like kind of got frustrated that, you know, like what's going on, like trying to open it up, like, I can't do that. And I'm like, I was amazing that that's where that's where we're going,
Theresa "TGo" Goss:Oh, that's where we are. You cannot tell me you have not looked at a recipe or the side of the label of something. And it's too small and you want to go like this. And you realize, wait a second, it's
Theresa "TGo" Goss:real. It's so then you cheat
Theresa "TGo" Goss:and you take a picture.
Hilary DeCesare:totally do that. Take the picture, and then you can blow it up and you're like, Ah, so good. But I actually you mentioned something earlier about cooking. And my daughter came to visit me this week. Okay. And it was a surprise visit with her boyfriend. Oh, yeah. And they were supposed to stay two nights. They stayed three. When they left my husband budge. It was really interesting. She said, Mom, I got a great tick tock idea for you. You do I do. A lot of times Monday night fish fry. Okay. Everybody loves a good fish. Right on my
Theresa "TGo" Goss:mind. Oh,
Hilary DeCesare:you know what? That's so unfair. today. What? Because you're going to be able to see mine because my daughter ended up filming it. We were cooking in the kitchen. And I all of a sudden looked at her. I'm like, wait a second. Again. Pinch me because I didn't even know you ever even cooked. And here you are. Only because we were filming it was she cooking. But she said, You know, I didn't realize how easy it was to do this. I'm now gonna make this and you know, like, What do you mean? It was easy. It's not easy. And it was just so great. But I think kids are starting to see. And it was funny because somehow the the fryer got pulled out of the wall. And she said, Mom, why isn't it like sizzling? I need sizzle. That's part of you know, what interests people is the sizzle factor. So I'm like, I don't know what's going on. I'm like, well, it is pretty old. It must be broken. And we're looking around and all of a sudden someone's like, Ah, it's unplugged. Like, Oh, gee. So we plugged it back in it says old and we were able to happen and incredible sizzle.
Theresa "TGo" Goss:I've been so much fun. In fact, as a tech support, just going in and making sure that what's the pay for? It wasn't plugged in.
Hilary DeCesare:Well, it's not okay. Well, it actually, I gotta say it happened again on Monday, we couldn't figure out why our garage door wasn't open. Okay, it was stocked, it wasn't, you know, working from the panel outside. So we call the guy and, you know, came out this, you know, very, like elaborate trunk and everything. And he says, you know, what's the promise and we just can't start opening? And he said, Okay, well, let's just, you know, troubleshoot this. So he said, Show me what you've been doing. It didn't work did not work. Because you know, sometimes you get the person there and you're like, oh, this didn't work. Or like, I swear it didn't work. But this time, it really didn't work. So he goes in through the garage, you know, a different area. He goes in there. And he hits the button a couple times. I'm like, Are you kidding me? If I clicked it one more time, that would have worked.
Theresa "TGo" Goss:So the charges were coming out?
Hilary DeCesare:He did. Oh. Which I was really cool. That's cool that he did because he had to drive there. And it was a snowstorm. Oh, I mean, well, he was he was very Yeah. It was very sweet. But okay, so as we are now really thinking about this, the, you know, relaunch reel where we're going with this show? Where do you really think the show should go? And when we talk about highlighting women really understanding their relaunch stories? What makes it interesting, you are the real,
Theresa "TGo" Goss:I want to I want to know the real story. You know, I don't want the photo process in Premiere or Photoshop. I don't want the Oh, well. I'm a superstar. And I woke up this way, kind of like the soap operas, you know, gosh, I was, you know, I want the real, you know, I want people to know that it was a struggle. I want people to know that. Like, in my case. I was homeless a couple of times in my younger years. You know, I want people to know that it's not those people and these people and it's everybody. We all have problems and issues and struggles and have a hard time getting out of our car door begging door. And the differences the ones that keep pushing through. It's not, you know, because I tell my grandson all the time. My grandson is a 16 year old basketball team. Right? And I tell him I'm like this basketball player is great. But he's not the best that he was. He's the best he got through. So many never got past high school and college because they get wrapped up in the stardom or they got messed up with something else. Oh, and they got taken off the path is staying on the path, keep moving forward, not being perfect, but just moves. And that's what I'm really telling is how we can, you know, get to the next level, especially in my case, you know, I'm the only entrepreneur, my family. You know, my father would say to me all the time, every vital matches to a different band plays in your head, Rocky, Rocky. Like, that's what I want people to know whether you are fortunate enough to grow up in a family like the Kennedys, and you've sat around the dining room table to talk about your finances and future. Or if you literally had a single mom living in the not so great neighborhood, in crappy public school, and you're not the greatest athlete in the world, but you still want to be the best entrepreneur. How did you? What got you, you? Know, Top Ramen for you.
Hilary DeCesare:There's, I think, in my mind, my big thing was the Gatch and broccoli with Cornershop. That was like, my I know, it's the weirdest thing is like, who does that I do. And then I add pasta, and then I just added any pasta and that like put some butter and that I must have eaten that five nights and you're like, oh boy, broccoli,
Theresa "TGo" Goss:broccoli, it's just because
Hilary DeCesare:I'll make that for you sometime. That was my like, I still doing we're doing a live take, we're doing a live shot we're gonna do yes, we're gonna come to my house, we're gonna do a live kitchen show. And we're gonna Yeah, we're doing that. Okay, but I find a lot of people, even when I have them on the relaunch show that they really don't want to go there. They don't want to open that vulnerability. They don't want to, you know, but my, my people don't really know that about me. And there's always that, as you get to know somebody, you're like, amazed that how much we don't really know, how do you recommend to people, as you're working with them to go there to show that because a lot of times we're not very comfortable going and showing our vulnerabilities
Theresa "TGo" Goss:the best. And so that's, that's what we want. That's what it's about, you know, do you want your golden ticket, you have to reach out to them not, they're not going to come and deliver it to you don't, you know, it's like, they got to reach out for it. That's how it happens. You know, that's what makes it. But the funny thing is, is that we talked about things called salt shaker all the time. And because a long, long time ago, an entrepreneur, a very successful entrepreneur, I asked him for the secrets of success. And he said, it's right in front of you like the song. And I'm like, What do you mean, these people look everywhere, for their successes and what they're good at, and what their passion is none other than that. And instead of just looking at what you love to do, who you would love to be and and figure out how to monetize? Sharing true, you know, period, they can be the best fears in the world, but they're over here trying to figure out how to, you know, create the best phone for you no chocolate cake or so it's like, what are you doing? If you're a skier go teach people how to virtually ski or something, what do you do? So that's what I had to learn how to do. That's what a lot of people have to learn how to do is they think that what they really love is good enough, isn't going to generate enough. And it does. I mean, I got a friend that's making cookies, you know, and she turned it into snow cookie franchise. And now they're doing like $3 million a year, you know, teaching people how to make cute cookies. Come on. Now, I know everybody's got a cute cookie thing in there somewhere. Right?
Hilary DeCesare:I you know what, I have one of those to a client that did serendipity pancakes, based around her grandmother's recipe. And one of her biggest challenges was, she didn't like to be in front of the camera. She didn't want to be in front talking to people about things that I said, you know, if you don't do it, who will? And even more importantly, the more that you get out there, you're spreading the message about what really the pancakes meant, which was that connection to family, and making sure you have that family time. And so as soon as she got out of her own way, so she got out of her own head, like how do I look? How do I sound out of you know, God, you know, it's gonna take all this time and she just went to the front and started to say, Hey, I got these amazing pancakes. And you should try it and you should try it with your kids. You should try it with your friends. Then her business started shaping up. That's it's such a you know, that's where it's so important. And as you said, you You know you've had, you've had how many relaunches massive rewatches? Do you think you've had? If you had to just like, you know, kind of estimate, like estimate, one quote, okay for four or five is massive, and then how many
Theresa "TGo" Goss:average? Average one? Okay? Average, probably 20. But that comes from me in a computer program, you code yourself into a corner, as we like to say. So it's like you think you got it? You gotta like you got it in. You know, and then you have to figure out how to because you don't want to throw the baby out. It's the baby back. Yeah. Right. So now you got to back it up and figure out how to make it work. So average stuff. I've had that happen ever since I was 10. You know, when I started my first business ever since I was 10. Was that business?
Hilary DeCesare:Yeah, you knew I was gonna go there. I was obviously
Theresa "TGo" Goss:kind of a foreman. Believe it or not. When I was eight years old, on my eighth birthday, my dad comes home and he cuts off my allowance for my birthday. First thing, I think it's Wow. Then he turns around and tells me I'm getting a job. Okay. And I'm not allowed to go off the block. So this is about to be the craziest job. And he wants me to do okay, bro. I'm like that. And it's gonna be the shortest paperwork you like, the only? Doors, buddy. So what do we do? So he figured he would follow me on LinkedIn. And I could go do a paper. I mean, well, papers are early, early in the morning, and it's two days off.
Hilary DeCesare:So that didn't watch Oh, he was all going
Theresa "TGo" Goss:to work fast running and coding yourself into a corner, right? So then he decided that I'm going to pay you for your chores, and you're going to submit an invoice. Well, when I was 10 years old, I'm looking across the street and one of the main reasons yelling because their son left and didn't wait the wrong. And she's like, What is he doing? He didn't, right. And I'm like, Well of data waving to do chores? Maybe. So maybe that's the process. How do you rate go right? You're wrong. How much would you put me right? And she paid me to do. And I started. And we did that until I left the Navy at 17. And we painted. How do we fix cars? We mowed lawns? We Yeah. And then when I gave all trade, yeah. And then 14, I was a loan shark. I used to do loans. No.
Hilary DeCesare:And then you just have them pay you the interest? Oh, God, your EUR is no good. With all of this, and I'm laughing because when you're talking about what you did when you're eight, there was a time I was five years old. And this is my first entrepreneurial venture. My mom had was getting a divorce from my dad. And I, I'm sure there was somebody in the house, but it appeared like there was nobody in the house. And so I decided I was going to there was a lot of garage sales in the neighborhood and people were selling everything. And I thought, well, you know, my mom needs a little bit more money, what can I do to help. And so imagine five, I'm like looking around. So I gather up all the trinkets in the house that I think are poor. And I take a black felt pen and I put on the bottom of every single one, what I think it's valued at. So there was a pair of clogs that she had gotten when she was young, with her parents in Holland. And I said they will respond since he kind of meant something, but I didn't really there was too big for me. I couldn't wear him. Then I started to do clothing. I started to do a little lamp. There was a little figurine, there was a little all these things. Had my friends come over. And I literally almost sold out. mom comes home and says, you know, reaching where? Where's this? Where's that on my way? You must know there's a lot of things missing from the house what what happened? And I said, well, and I gave her this all these coins that I had been collecting and I said the pennies and you know, Oh, you don't have five cents. You got two pennies. That's okay. And give it to me. And so it ended up that you know, I think I made less than $1 and sold everything and I said Mommy This is for you can have it. And she said no. So she goes to all the neighbors calls all the moms calls everyone and gets back her items. But I mean, ever been all the way to when I graduated, right? These items I flip over? Oh my god, there's my little writing and everything. So as we wrap up today's show, I want to get over it as I know, as we think about the upcoming season that we're going to be doing and we are going to be talking about women relaunching the stories. What we can't believe that like I didn't know that. Who are who, who is like Hillary Yeah. So who would you say that you absolutely want to learn? What woman out there that you're like Ah, what a story she must have because we know the end is not necessarily the the entire end game. Oh, yeah, because we're gonna we're gonna keep diving into all this juicy as,
Theresa "TGo" Goss:you know, I mean, you know, out there Sharon, like, I would love to like have Sharon Lechter at a younger age before she was sharing Rich Dad Poor Dad. Yeah. How was that journey? You know? Oh, so guy.
Hilary DeCesare:We are absolutely gonna do. Yeah. But the next show we're going to do is actually we're gonna go into Sheryl Sandberg, former CEO of Facebook NetApp. And we're going to give you a little bit more insight every one and on things that you didn't actually know about her. Her successes and failures. So yeah, Dan, you got excited about that?
Theresa "TGo" Goss:I'm extremely excited. But she
Hilary DeCesare:Oh, just wait. Just wait, just wait. We're going there. Oh, yeah. Oh, no, you're just jealous. Okay, stop failures. That serious? You didn't know that?
Theresa "TGo" Goss:I didn't. I didn't know that.
Hilary DeCesare:You didn't know that? Well, what would you say to people? Right. And that is one of the last comments on today's show about the future.
Theresa "TGo" Goss:You never know it's time and be open to all opportunities. Because you say no quicker than say yes. And you say yes to things you really never wanted to do. So we never know. You might say you
Hilary DeCesare:are so good. So everyone, you have just been a part of the first relaunch. We are so excited about where this is going. See you next week.
Theresa "TGo" Goss:See you next week or next month for me.