How do you create a brand that people genuinely love? Creating connections with your customers and audience is key! Dr. Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn, is the world’s leading academic expert on brand love. On today’s show, Hilary and Dr. Ahuvia will explore the psychology of brand love, the importance of real consumer/client experiences, and cultivating emotional ties so you and your business can stand out in a crowd and attract loyal, loving customers.
About our Guest:
Dr. Aaron Ahuviais a Professor of Marketing at the University of Michigan-Dearborn and the world’s leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media includingTime,The New York Times,The Wall Street Journal,Forbes, Der Spiegel, The Nihon Keizai Shimbun(Japan’sWall Street Journal), National Public Radio’sMarketplace, and the Oprah Winfrey Show. Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named as one of the best 20 business books for 2022.
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