Mastering High-Ticket Offers for Maximum Business Growth

Hilary DeCesare: 00:00:00

Welcome, everyone today is going to be a day that literally could change your life. And when I'm talking about significantly, having today be a relaunch in not only your business, but your professional life, and your personal life and your energetic life. I mean, that's when the magic happens. That's when three h q, your head, heart Higher Self working in unison together. Well, today I've got Eileen Wilder, she is a best selling author. She's the founder of speaking school where she teaches speakers how to absolutely crush it on stages. She before all this happened, she was a pastor for over two decades, and she and her family were used to living on very humble means. But that all changed one day. It changed when she found a way to make more money in a day than she was used to making an entire year. entire year everyone think about that, and she's going to share those tips and strategies today. But despite the fact that she used to be deathly afraid of public speaking, which I love those bugs, those beliefs underground surfacing, she is now one of the highest paid speakers on the planet. She is called the queen of stages. And she has spoken on stages with you know, these guys Tony Robbins Russell Brunson, Ed, my lat Bishop TD Jakes, I use one of his stories and some of the things I present and clients get this clients pay more than $250,000 for just one VIP day with Eileen. And that's where she really releases her magic. She consults businesses on how to scale their company exponentially. Don't we all want that? Well, when you listen to her teach, you're going to immediately recognize that she is one of the absolute masterful communicators and teachers, storytellers that you have ever heard.

Hilary DeCesare: 00:02:26

You're listening to the ReLaunch podcast and I'm your host, Hilary DeCesare best selling author, speaker and transformational coach widely recognized in the worlds of neuro psychology and business launches, which cultivated the one and only three HQ method helping midlife women. Yep, that's me to rebuild a life of purpose, possibility and inspiring business ventures. Each week, we'll be diving into the stories that brought upon the most inspirational relaunches while sharing the methods and the secrets that they learned along the way, so that you too, can have not just an ordinary relaunch, but an extraordinary relaunch.

Hilary DeCesare: 00:03:17

Eileen, welcome. I've been so excited to have you on the show. And now it's here, the days arrived and everyone that is listening. Really I want to share with them some things that maybe you haven't necessarily shared on stages. And so can we talk about the most significant relaunch today and I know there's probably relaunches happening in your life right now. But I'd like to I'd like to really go to that one. That's the most impactful for where you are right now.

Eileen Wilder: 00:03:51

Hmm, yes. Well, thank you, Hillary. Thank you all for listening and for having me today. And it's such an honor, I always feel really blessed to be able to share my story hopefully can help somebody else speed up their the time to get to their goals. You know, I know back I think I was 38 years old. About five years ago, one of my goals was my biggest goal was to like, have a house for my kids. So we were in a two bedroom apartment. And all I wanted I had three little kids and I was homeschooling. And all I was obsessed with was the I was actually more terrified of the thought of what if I could never have a house. And the idea of raising my children inside this small apartment, kind of became really real to me, I would like future pays it out. Like, okay, like, if, if like in five more years, my daughter is going to be 18 and then she'll be living in his apartment. Like, it's just, it was so terrifying to me. So whatever those of you who are listening, whatever your goals are, or to have a million dollar business or multimillion dollar business or, or whatever it is, one of the gifts I feel I'm able to do is help people get there much quicker. And I'm so grateful to be at that honor and other people's lives because I know how much it meant to me When we finally moved into our like dream home two years later, so it was it's just very exciting to think about the opportunities and the quickness. That thing

Hilary DeCesare: 00:05:13

was gonna say, I lean. Let's just say that again five years ago. Right?

Eileen Wilder: 00:05:17

Right. So was five years ago that I was in the apartment started my business. Yep. So five. So,

Hilary DeCesare: 00:05:22

before that, I said that you were a pastor. Yep. All right. So I have to, I have to just ask you, as you are a pastor, you are counting on the big guy upstairs. Mr. God Himself. And then things shifted. Was it that you had a stronger relationship at that point with God, the universe spirituality? Yeah, what happened?

Eileen Wilder: 00:05:47

Well, you know, sometimes in life, let me know if you guys can relate to this. Like you think your life's gonna go in a certain direction, right? Like for us, we thought we were going to become senior pastors of this church in DC, Washington, DC. And then Has it ever happened to you that just like, I don't know, things happen. circumstances happen in season, and

Hilary DeCesare: 00:06:06

I think it's called relaunches, relaunch it relaunch it.

Eileen Wilder: 00:06:11

Yeah, and I felt like a relaunch was happening to me, but I didn't realize that I was in I was, I was in a rocket ship going in a different direction. And then life just takes a turn. You know, life just took a turn. And we thought we're become senior pastors. And then when we didn't, and was your husband, also a pastor? Yeah, we were like, we'd be considered like, associate pastors or I was like, Yeah, worship pastor, and he was an executive pastor. So we're both pastoring. Yep.

Hilary DeCesare: 00:06:38

Okay, so both of you were doing that. And so what was that impactful relaunch moment where all of a sudden you're like, you know what? Yeah. Huh. Interesting. I gotta make a change. I'm gonna surrender to a different to a different place.

Eileen Wilder: 00:06:54

Yes, yes. And this is something I've never really shared Hillary. So this is a great question that I heard someone say once that when you're heading the wrong direction, one of the very first signs that you're supposed to change direction is actually your body will start to tell you and my body started praying with my third child, my body started having embryos are called with a Braxton Hicks contractions like contractions before you're supposed to have the baby. But actually started at 16 weeks, I started having her now. And they started happening throughout the entire rest of the pregnancy. So much so that my doctor said, You're gonna have to be on bed rest. So there I was on bed rest. And I was asking myself the question why? Why am I why is my body doing this? And also, why do I feel so much so less fulfilled than I used to be when I used to feel doing the same thing, I just really started getting over a lot of loss of just feeling stuck, feeling plateaued, feeling like I was meant to be something do something else, but I didn't know what it was. But here I was with my I am

Hilary DeCesare: 00:08:01

sure this is resonating with so many people. And I have to say, I love what you said about your body. Mm hmm. My body started to you know, we don't listen to our own bodies, right? We ignore all of this. I had no

Eileen Wilder: 00:08:17

idea that even my body was paying attention I

Hilary DeCesare: 00:08:22

your body was the whole thing.

Eileen Wilder: 00:08:24

I think things like, like adrenal fatigue, stress, overwhelm, tiredness, excessive conditions in this area, I'm starting to recognize that these are ways and signals your body is saying to you, you're not in full three HQ, you're not fully in full alignment. You're not releasing what your your full purpose on the earth. These are all signs that our body is saying to us, but we like you said we don't listen so well.

Hilary DeCesare: 00:08:53

And you know what's interesting, when I had my third child, I think it was six months after I had her. I ended up getting melanoma. So we're talking, we're talking and I was cruising, I was like, going hard in Silicon Valley at Oracle 10 years there, and I'm like, I'm going I'm doing this and then all of a sudden, it's like, bam. And so I I wasn't paying any attention. So I agree with you that sometimes, you know, it's it's right there in front of us. The everything that you should be doing and we we just avoid so yeah.

Eileen Wilder: 00:09:30

Yeah. Yeah. So those of you listening I mean, I don't know. It's just like something to think about. It's almost more like a gift though. And I started to reframe it that like, it's kind of like a sign and a sign that like something be Hey, you are listening before.

Hilary DeCesare: 00:09:47

So it's like, I'm gonna knock you down. I'm gonna keep you in bed, Eileen. I got her to pay attention.

Eileen Wilder: 00:09:54

Oh my gosh, it was such a gift. Really, in hindsight, because I could do nothing except I consume, like video content and podcasts. And so it started. And I heard someone say like, in order to find a greater Yes, for your life, you really have to start saying no. So I kind of got no thrust upon me. But it create carved out a space for me to sit and listen to go, what would a relaunch? What does that even mean? What does that even look like? It gave me space to think. And so often I don't think we give ourselves time off thinking time carving out space to just literally think it's so true.

Hilary DeCesare: 00:10:36

And when you think about everyone's so worried about time management, right? Oh, I gotta do this. And I got to do that. Yep. In reality, can we start focusing on energy management? Because that's where the leak was, right? That's where you're just like, I'm going, I'm going, I'm going. And finally, you were flat on your back?

Eileen Wilder: 00:10:58

Squat on my back. Yeah. And I took a course which I never take an accordion. No courses were a thing. Like, I didn't, I didn't because I was in this. So

Hilary DeCesare: 00:11:05

did you become a course junkie like me?

Eileen Wilder: 00:11:07

I did. I didn't, maybe I don't. But I just didn't even know that online courses were a thing because I was so in a different world. So that was a gift that really was a huge gift. And that got that kind of started me along this path. But that that relaunch totally changed the trajectory of my life. We, you know, just, yeah, my life is cool.

Hilary DeCesare: 00:11:31

I got to ask you, because I always think about this when people make massive changes in their careers. And right now I did it from corporate into entrepreneurship thing. But you did it with, you know, God, you decided, hey, I'm not going to be a pastor anymore. What was it? I mean, that's a little bit even more that takes it up a notch.

Eileen Wilder: 00:11:59

I mean, it was just what, you know, I was, I guess I was born into it. So So to us, the career aspiration, the highest one of the highest celebrated occupations in my home was being in ministry. So that's, I was looking to achieve that. But when I pivoted over into entrepreneurship, to me, my faith became so much more alive and dynamic, I would say, because now, instead of just talking to people who already kind of believe what I believed, now, I'm talking to people who have all sorts of different kinds of beliefs, but I'm able to, I don't know, it's just like I was able to, I felt like I was, it became my greatest ministry was my business was, yeah, it was, it was like I was able to help people and change people's lives in a way I always wanted to, but I couldn't achieve inside the ministry sphere. Somehow. I don't know why that is true. But

Hilary DeCesare: 00:12:46

you were in ministry. How long? 20 years? Yeah. 20 years. So you make this massive change you right after your child was born? You know, you decided okay, I took the course. Yeah. How'd you get your husband to also decide I'm gonna

Eileen Wilder: 00:13:05

burn? Yeah. Yeah, no, I mean, I, it wasn't until we were in the apartment. And we had, we actually had one of the greatest arguments we've ever had. We've had to really like blow them out. And I mean, this was one of them. And it was the idea of shifting because our mentality was to serve always for free. So we didn't come from an executive, we didn't come from a professional environment, our entire mentality was conditioned to work hard for free. So the idea that I was learning how to work and get incredibly, highly compensated, I mean, right now my VIP $350,000

Hilary DeCesare: 00:13:42

Oh, god, it's bumped up since I just read your I know, we can't update me. No, no. How awesome is that? 350 years, you're charging $350,000 for a VIP day? Yes. Okay. Everyone, I often talk about just add the zero. I mean, I gotta tell you, that is awesome. That is because again, I like to say this, I'm gonna throw this out right now. If I lean can do it. So can everyone else listening? And that's the key. We always say they can handle it. They can do they can have success. No. You can to have one person if you see it in somebody else. Or if you see it in your mind. It can happen for you. God, this is a good day.

Eileen Wilder: 00:14:26

That's awesome. Yeah, so yeah, so our our huge fight was just Can you meet me talking to my husband? Can you put on pause your enormous desires to help all these nonprofits to work for free to do all of this labor that we have done our whole lives? Can you put that on pause and focus on our family? Can you can you focus on our personal wealth, and then sequentially? We will start a nonprofit and we'll be the biggest donors to it. This was my idea. This was my

Hilary DeCesare: 00:15:03

Yeah, but it's a big jump. It did not Well, on that mindset on the mindset grid, right from where he was in probably even where you are, right?

Eileen Wilder: 00:15:13

Yeah, it was just it took us. But the encouraging thing is for everybody listening is like, weather, we've all been pre conditioned a certain way to think it'll, it has to be this way, or like certain people or what, like there is preconditioning in our society already. So it's like, what helped me the most in those moments was to recognize that nobody knows what they're doing. Everybody is making this up as, as we go. So why not enter a reality distortion field, where we can crush it and, and create massive amounts of wealth, which by the grace of God, we've been able to do create massive amounts of wealth in a very short period of time, it many things could be true, like more of spinning on this ball in the middle of the universe, and there's like a sun in the moon, like many things we don't understand. Could it also be true that we could quantum leap into an arena of massive amounts of wealth? And then And then also, giveaway?

Hilary DeCesare: 00:16:19

I was gonna say, yeah, right. And you're doing that that reality distortion field, such a great way to put it out there. And again, time is how you imagine it to be. And that's the greatest part it five years, and here you are $350,000 A VIP day. And so as you how long did it, take your husband,

Eileen Wilder: 00:16:43

actually, I would say more importantly, to our own to our own mission was the starting of a foundation that we've been able to build homes all around the world for disadvantaged children. So So even though the money has been amazing, and the millions have been amazing, that was ultimately our always our goal. And what we didn't realize is that going all in and becoming selfish, in creating our own wealth was the key to the nonprofit work we wanted to do.

Hilary DeCesare: 00:17:10

It's interesting, I'm going to ask you to go into that, because I think people are like, we talk about our why, yeah, we talk about the money, you know, and I often push people out to zero, you know, stop thinking small, go for it, I call them skeezy goals, scary, crazy, the things that are going to just make you want to throw up on the you know, get out of the car and be like, Ah, here's the thing. That's what it takes. And people think about it like this, that it's if if I go for the money, then I'm a bad person. If I'm only focused on I want to reach this goal. But as you just said, it when you reach the goal, when you serve more people when you are helping more reach and impact others. That's not only giving you money in your pocket, you bet you're able to help build, as you said, is it homes for underprivileged kids? I mean, and that's the thing. So I want you to I want you to sit here and say, Now I'm going to charge half a million for a one day VIP, because then in turn, I become part of your mission of like, yeah, help more people. So good, right. It's so great. So I gotta go back to my question. How long did it take your husband? To get on board with the Eilene plan?

Eileen Wilder: 00:18:34

Oh, my gosh, that's a great question. I would love to say Hillary, it was like, overnight, that would be so

Hilary DeCesare: 00:18:41

I wasn't expecting that. That way. I would

Eileen Wilder: 00:18:45

say it was probably like a year.

Hilary DeCesare: 00:18:48

That's actually not that bad. But I did. I have to say, when I have somebody on as a guest, I do my research. And in doing my research, I ended up in one of your workshops, which was fabulous. But you share a story about your husband driving an Uber, yes. Oh my gosh, how does that tie into this whole?

Eileen Wilder: 00:19:11

So when we when we kind of transitioned out of ministry and we moved to a new city, we had no job. And I mean, we could have gotten a job. I guess that is true. But we were trying to figure out what our next steps were and we didn't want to commit to an employer, whatever, we really just don't think we are employable. If I'm really honest. However, my husband started driving Uber to support our family. And he didn't tell us at first he didn't tell me or the kids. He just started not being there like late at night. Like he's like, I'm gonna go out I'm gonna go do stuff.

Hilary DeCesare: 00:19:46

Oh, no. Then you're like, well, your mind starts to go to though.

Eileen Wilder: 00:19:50

I trust him immensely. Maybe he's working on something, you know. But he that's how he was. He was just trying to get some traction there. And that's how He supported us for, for that for might have put them in longer for a year. But thank God. We found a strategy that I'll they'll tell everybody Yeah,

Hilary DeCesare: 00:20:09

we're jumping in we're jumping into the strategy. But that's where we were where we were.

Eileen Wilder: 00:20:14

Five years ago, we were in a two bedroom apartment with my husband Uber driving to support us, and just trying to figure out online business.

Hilary DeCesare: 00:20:23

Yeah, and with you said three little kids. Yeah, yeah. Hey, yeah, I mean, you talk about being Queen of the stages. They call me queen of the relaunches. I think I'd rather be queen of the stages. No, I'm only kidding everyone. And this is why I'm doing it. This is why I'm here to help you through to get you to that to that place where you're making $500,000 a day. So I leave you have an amazing process. Clearly, it's connected with so many people. Can you can you share with us how First you come up with it, right? And how and how did you just know like, this is so good.

Eileen Wilder: 00:21:04

Yeah, well, let me know if you guys have seen what I've seen around the corners of the internet. But if we were to pretend like the internet's like high school, what I see is a lot of people very stressed out, very stressed out, hustling a lot, trying to figure out social media, and then layering on to that the complexity of lots of marketing words like launches, webinars, virtual events, via cells, email sequences, you know, it goes on and on

Hilary DeCesare: 00:21:35

and on about does cost per lead. We've got so many. Yeah.

Eileen Wilder: 00:21:39

Oh, my gosh, yeah, yeah, 100%, we could just do this all day with acronyms. And when I came on the scene I was overwhelmed with. Those were a lot of those words, because of, I felt like I was behind. I like I felt like I was behind. And I had not been like studying the internet. So I was a little like, I was a little lost. I really was like, I didn't really, I didn't understand a lot of it. I'll just be very honest. So

Hilary DeCesare: 00:22:03

what which I love the fact that you're saying that? Because I felt that way. When I moved from corporate in worship into this digital space? Yeah, like, what the heck, I don't understand any of it. So it's, it's okay, if you

Eileen Wilder: 00:22:18

if anybody feels like that. I still feel like that, I'll say that I'm still in mastermind rooms where I'm like, What was that word, and I'm just writing it down. So that it's a new language inside of online expert based business is a new language. However, in that beginning processes in the first 334 months, when I started figuring out, okay, everybody's selling something, I'm getting that everybody is selling something in the world that I was in, they were selling coaching programs and mastermind groups, things like this, I'm like, Okay, I need one of those. And I had a conversation with a guy who said, you know, there's this thing called, like high ticket coaching or high ticket programs. And so we started explaining to me that some people sell things low ticket, and some people sell things high ticket. So he started describing to me what the benefits were, and what it would cost me to do. So I'm happy to do that here. But it was basically making kind of a lawyer's base logical case for why high ticket would get me to my goals faster and better. For the one,

Hilary DeCesare: 00:23:21

I have a big fan because you can read, if you're working with a client, and you're trying to sell them a 47 $97 package versus a $10,000 package. I mean, you're working, you're literally working just as hard, maybe not even as hard because it's interesting, the mentality of someone who really gets that this program can help me

Eileen Wilder: 00:23:44

Yes, percent. So, so good. So if you're new to learning about high ticket, I'm sure I have resources to send you if that would be helpful, but I have podcast episodes on it. But it's it's basically like the most leveraged form of service you could provide for somebody that also provides a cash infusion into the business. So I Hillary by mistake really. Because I didn't know about selling low ticket I I jumped into selling high ticket. And I didn't have these conversations with these guys. And I had some friends and Jackie and there's like this way you should do so it's like sounds great. So three months in, I'm selling high ticket programs. So and that, but now I'm on the phone selling I'm selling things over the phone. And that was taking a lot of time. So I had another conversation and I loved it. Like it was great and I was making I think I made my first 100,000 like that just over the phone and making $100,000 Hillary for me was like oh my god, this is so this is so great. But then another teacher of mine said Did you know Eileen that you could just do like one speech and then all the High Ticket thing at the end of the speech to a whole group of people, and then not be on the phone. And I was like,

Hilary DeCesare: 00:25:07

you're like, sign me up for that. I

Eileen Wilder: 00:25:08

was like, Oh my gosh, that's insane. So it's like, I just do the whole thing I talk and then like I do, and then I make the invitation. And then I don't have to get on the phone. With everybody. They're like, yeah, they're like, it's called selling one to many, versus selling one on one. And I was like, That is like, that is the wow, like, I really kind of wish somebody had told me about that earlier. But again, I'm still about a year and now a year in into learning all this stuff. And then I did my very first like speech, I did a little event here in Houston. And there were 12 people there.

Hilary DeCesare: 00:25:46

Now, did you plan this you you you put together I ended

Eileen Wilder: 00:25:49

it out? Like because now now the the my teacher was like, it's one too many. So you to like, get them together? So like, okay, so I figured out how to get them together. And I mean, actually, to be totally honest with you. I sold six tickets, Hillary, the other six people were friends. No, no. I sold eight tickets, sold eight tickets. And for the people cuz I didn't have any friends. I really, I

Hilary DeCesare: 00:26:14

can Please come. Please. Like,

Eileen Wilder: 00:26:17

just make, like think of you know, say amen. Say like, good job, you're speaking, you know, be my team. And at the end, Hillary was so nervous because I was like, I never, I never talked about my high ticket thing to a group like this was like, I don't, I don't know it's covering. So I did it. And six of the people bought my high ticket thing. six out of eight. You said eight hole. So good. six out of eight. And now I know people listening to this, like I, I get it. If you do events with hundreds of 1000s of people. I'm in this role now. And they're much bigger numbers. But for me, the eight tickets is this was huge. For me, it was just huge. And then when six people in the offer was $21,800, when they stood up and said, I want to buy your high ticket thing. I was like, Oh, now I was writing the numbers. And I just said $108,000 in one day. I had so and I I still remember feeling like I was on drugs. I felt so high. I have never done drugs. But I'm just saying I feel like it's better than drugs. I was so elated because it was like this. This evidence file now came in my mind Hillary where I was seeing. Right, I could do this again. I could do this again. So it was like this piece came in now because I'm like, and how long

Hilary DeCesare: 00:27:52

was this? How long was this presentation? How long were you up there? So I did. Remember?

Eileen Wilder: 00:27:58

Well, the way I can dive into the strategy of how I got the people there selling tickets is like its own art form. But what I did I

Hilary DeCesare: 00:28:05

want to get to your real struggle, but I do yeah,

Eileen Wilder: 00:28:08

I think it was a one or two day event. I can't remember to be honest. I want to say it might have been a two day event. Yeah, I didn't talk the whole time. I only talked three times. So this is my last I had guest speakers come. And my last presentation was my, my invitation. So that was it. Yeah, it was awesome. I love the guest speaker. So I didn't I didn't know what to say for two days. So I was just like inviting people.

Hilary DeCesare: 00:28:32

But that is so great. So then you now you now have as you said, evidence evidence that All right, hey, I just I just got 100 $1,000 on this 100% And is your husband at this point, like the Uber keys are like in the bowl? We're not doing that anymore. I

Eileen Wilder: 00:28:47

it was that night because he came to the event and was like, it was

Hilary DeCesare: 00:28:50

one of the seat fillers? Yeah, yeah, he might do.

Eileen Wilder: 00:28:53

I don't know if I counted him on my. But he was like, helping me. You know, I don't know. It was just it was a huge deal for us. So that night, I was like it was so it was such a marked difference. Hillary when we saw because now it was like was connecting all the neurons in our own brain. We were like, Okay, people, high ticket thing, sell them all at the same time. Plus, they're having a great experience and like their lives game changing. They're crying. It's amazing. That's like that's like that also awesome. But we were like, Oh my gosh, all we need to do is an event. Like that was it that like that? That was it. And so we were like that's the system and we can run it whenever we want. Whenever we want to do an event, we just do an event. Okay,

Hilary DeCesare: 00:29:42

so here's the thing, because we could talk for like the entire day. I want people to have a takeaway right now. You have perfected what you did that day. You have perfected the demo course that you were selling at that point the 21,800 and I was not perfected, I can go into that. It was not. But I want to know the most important takeaway, and what people can put into what they are doing right now, that would impact their bottom line, their profit margins.

Eileen Wilder: 00:30:17

The two takeaways are, if you're not doing high ticket, you're leaving money on the table. Here that every other way to say

Hilary DeCesare: 00:30:27

create a high ticket offer,

Eileen Wilder: 00:30:29

if you do not have a $10,000 a $30,000. A $100,000 or higher offer you're leaving money on the table because offer you don't make no one can take.

Hilary DeCesare: 00:30:44

Did you hear that? The offer that you don't make, no one can take and I'm sitting here, I don't have 100k offer? You don't. It's just hey, come on everyone challenge. We're challenging you right now.

Eileen Wilder: 00:30:56

You have to objectify it. It's not personal. It's just a map. If you don't have the offer, no one can take the offer. So you never know who you're going to be speaking to. So you should have like what I did, Hillary was I printed out on my apartment wall a piece of paper that said $10,000 $30,000 I think I probably did 20,000 hours because I must have made that offer 21 820 $1,000 100,000 hours. And I would just write on these pieces of paper, just little notes. When ideas would come your work could be in that offer.

Hilary DeCesare: 00:31:31

You know what's great, Eileen is that tomorrow, my team flies and we're doing our annual retreat. This is the first part of the day.

Eileen Wilder: 00:31:39

Like why not? And I once thought about it, and I was like, you know, there isn't like high ticket offer police. That could be like, No, you can't cook what I mean? Like

Hilary DeCesare: 00:31:54

it's like, what is holding? What is I'm going to say what's holding me back? I guess me, so I'm in there is no high ticket police.

Eileen Wilder: 00:32:05

Like the introduction. And many times it's just we just haven't thought about it. We just haven't really focused the mind upon it. So everyone listening like why just why not? And then and then like, take it one step further and be like, how much fun could I have? What cool stuff can I put inside this offer that I would love to be a part of to deliver on? Like, one of my clients was like, Eileen, can I like God to my, to my course like in a castle? I'm like, off. Yes, yes. Sounds you know, like, you know, tell me what it is I want to come. So I think

Hilary DeCesare: 00:32:44

just having so funny. I'm sitting here, as you just said, and I'm like I want to come. Like that would be a really cool place to get whatever you're teaching, whatever transformation whatever result you're going for do it in a really cool location.

Eileen Wilder: 00:33:01

Yeah, love it. So bring play bring fun, like just bring an energy to it. That's not heavy, because offered creation and offer delivery should feel fun. Sure, let

Hilary DeCesare: 00:33:14

me let me throw this question out. Because I'm sure people are like, Okay, I lean. And it just seems like such a short amount of time. But from that first 100k We're now four years, right? We're now four years later. Yeah. And during those startup years, and I like to refer to these as startups, because that's my background. We're there. Let me there has to be, at least in my mind, times that you weren't having fun, but you were doing what you needed to do to grow your business. Is that true?

Eileen Wilder: 00:33:44

Think of several times. However, I would I would. If I was like if this was a sport, I do feel like I could go toe to toe and say I am have had more fun than I've seen anyone else have in this space? And a lot of that I think is because I found by accident by grace by mentorship by the Lord I don't know the two hidden levers in scaling a business which are high ticket and selling one to many I found the two levers why are they two levers because leverage is defined as like anything that would move the needle the most in your business right little bit of effort, maximum output, little bit of effort, maximum output, high ticket and selling one too many are so leveraged because their time leveraged. Selling one too many there's no if you've tried to sell something one on one, the amount of time it would take to have a coffee conversation with the amount of people but if you start the skill of selling one to many and then you evergreen it like now Oh, now, now I in my business have stepped outside of my business and my best sales presentations are happening 24/7 to high ticket sales. So now I'm outside of like typing connected to time. Does that make sense?

Hilary DeCesare: 00:35:16

You know what's great about this, you actually did this with what I took from you. Because what happened is that I signed up last minute, I only could attend part of it. And then all of a sudden, I missed the replay. But then a week later, I get invited to the same thing where it is a replay, it is evergreen, oh my god, that is so brilliant, what she just did. And I just I took it again and I got even more out of it. It was really I love that you said high ticket and one to many one to

Eileen Wilder: 00:35:53

many. So there's no there's no there's nothing else that I'm aware of on the internet that's more leveraged in that cash infusion. So now you can build that whole rest of the business. We have all this team I don't I'm not involved. It's because of all this so much money. So it's like you just collapsing timeframes.

Hilary DeCesare: 00:36:14

Okay, so as we I have to have people hear this from you. You are truly a master storyteller. But something that and you've even done it today that I've picked up on not only do you have what another word that comes out of this the origin story, how you how you came to be, but you leverage as you just use that word you leverage other stories, you leverage other coaches you leverage, can you that is so good, especially in today's AI world, where content we all can get content. But it's the delivery that's going to be so impactful. So help us help us with that part of it. What can we do to elevate our game today?

Eileen Wilder: 00:36:58

So elevate our content game or storytelling game Hilary's saying exactly. You said, coaches, everyone,

Hilary DeCesare: 00:37:04

everyone's like, wait, I want to hear that too. Unfortunately, again, I have to keep this to a tight.

Eileen Wilder: 00:37:11

Okay, well, presentations content. So this will work for all the stuff that you all are doing on social media. But also if you're doing events, virtual events, or live events, is you can curate speeches that have moved audiences the most. So let's talk about like the best motivational speeches. So I'll talk about that, but also the best sales presentations. So when you come across a great presentation that has sold a lot, I catalog those log those. I save them in YouTube playlists, I'll transcribe them. But the big takeaway here is you don't need to come up with all your own content. And all your own speeches, I think that's like the back and just like ease everyone's mind, because that's, that would, that's very stressful, the even the ideas of having to come up with all this stuff on your own. But other people's stories that have changed people's lives that have been like, the stories that are the most amazing, a lot of those live on YouTube. And you can sort by most popular, you can look at best motivational speeches. So what I'll do is I'll do that, and I'll curate some of that content. And then I'll repurpose it and use it in my own events. And in my own sales presentations. So I've even reverse engineered speeches that are on YouTube, that have caused table rushes where people like, run to the back of the room. It's insane what is out there. And so if you can just become like a student a model of modeling success out there already lives all the best converting content, you can just take it and put it in your own words, give them credit, and makes sense.

Hilary DeCesare: 00:38:55

And that's what you really do you do such a great job with. And you've got I mean, how many quotes Do you think you've memorized at this point?

Eileen Wilder: 00:39:03

Oh, my gosh, I don't know what I do. Have I have it in my note, my iOS Apple notes on your phone if

Hilary DeCesare: 00:39:09

you got some good while studying. Yeah. Now as you can really tell. So last but not least, there's something that you call bits. Can you just share with us? How did you come up with bits? And what is it and how can people

Eileen Wilder: 00:39:22

use it? So when we teach our students to model this great content, we found this hidden framework, Hilary that all the best platform speakers were using, and it was crazy town, me and my business partner Joe founded. And okay, so let me get let me like so. So bit. So I found the word bits from comedians like Jerry Seinfeld when he talked about doing a great bit. And if it landed in the audience laugh they'd save that bit, and then keep it in there set like the 30 minute set. So Joe, and I started telling these stories and seeing which ones landed and we started testing out this framework. Now Let me tell you what the framework is. What it causes the audience to do is react, respond and engage with you. In fact, many you'll hear a loud loud like audible gasps you'll get sudden, spontaneous applause. And in some situations, if you master the framework, you'll get standing ovations. So cool. So cool. So cool. So we started studying like JFK and Obama. And I mean, every major speech, we studied Oprah, we studied, like every major speaker, we went back to their YouTube videos, and started breaking down their speeches like game tape. And we found that all of them use this framework. Okay, are you ready? It was like this. So when you're telling stories, I'll give you the overview, and then I'll go bit by bit, but it goes, I first person I, I was in this place. Or it could be He, She it. So you're talking about like a metaphor, like turtles and giraffes, you know,

Hilary DeCesare: 00:41:03

that's the story I

Eileen Wilder: 00:41:04

use. So I was in this place. So I and then very quickly, the best speakers very quickly shipped to you. Um, you know, how, when you're, when you're in an apartment, or you're in a small contained place, and you're just wondering, is this all that I'm ever going to achieve? You ever been in a place like that? We thought you'd be further than you are right now. Okay. And you could go back into it. That's where I was. Okay, so I to you. So immediately when you ship from it to you, the audience now starts to see themselves in the story. So good. In reverse, all of you listening. Have you ever been in a party? Or a networking event where someone starts talking to you Hillary and they're like, they're talking like, they're like, I was an avid swing? And then like, and then and then and then there was my grandmother and then and then my dog died? And then I was like, and then you know, they're just going on and on and on about themselves. You know, your brain your how your brain is just like what's happening? What is happening is happening.

Hilary DeCesare: 00:42:16

I call it tune out.

Eileen Wilder: 00:42:19

Yeah, we're not tuning in. We are not tuning in our brains like are wired. But when someone says you are something gets ignited in us, and we're like, I'm sorry. Hold up. Are we talking about me right now? Are we talking about me? So when you say you It's like they can start to insert themselves in your story. So I know I got probably got a quick but I guess I to you. i You point and have a point of like a takeaway, basically, from what the story is, like, almost an applicable one liner. That almost that makes it feel like you are sharing content. For instance, like if I was talking about my apartment story, on my cousin's place, it really stuck. Have you ever that's a great prompt, have you ever been in a place? Baba, Baba Baba? Because no one ever taught me that it wasn't that wealth isn't attracted to hard work. So it's like, Oh, yeah. And then you're like, wait. So now that listeners that don't feel like I'm just telling a story. It's like, there's a point. Right? Right. I you point. And then so the framework goes on. And then all the best platform speakers. I'm so excited for you all to learn this bill always have an enemy called day to day. Now, if you look at Martin, Dr. Martin Luther King's speech, his day was injustice. So when he starts talking about injustice, you can hear the crowd start to kind of yell back at him on the I Have a Dream speech. Okay,

Hilary DeCesare: 00:44:03

have you watched the movie? Have you watched the movie air? I just came in. Did you see that one part about where he decided he wasn't getting the audience? We all

Eileen Wilder: 00:44:12

shoot. I can't remember which scene it was. Okay. Which audience who was speaking to an audience? It was

Hilary DeCesare: 00:44:17

Martin Luther King and he decided this isn't working. Yeah, we did. And he just he just went on and decided you know what? I'm gonna riff on this I'm going to read my audience so I love that is so good. Yeah.

Eileen Wilder: 00:44:31

They Yeah, so they So watch how in church they'll talk about the devil. And he said to you, but not today Satan you know like, but they'll always be an enemy. So when spirit how does this apply for you listening? Think about cool was it or what was it that told you? You couldn't do it? Or let me give you some examples like that you like the system? Or the man? One of them mentors, we taught a misused ADEA. So the media will tell you that we're in a recession. Then you're putting words in the enemy's mouth. They told you or could be the naysayers. That's TD Jakes. The naysayers. They told you, you couldn't do it. They said you didn't have what it takes. They said you were too old. They said you didn't have a talent. They said that, they said, so now you're putting words and this is where the audience gets started to get angry. And there's a quote that's, that says nothing unites a people more than having a common enemy. This is where if you if you ride this well, this is where you can get the crowd on the feet. Getting them angry, the anger, the anger is uniting the audience and now they're now they're taking a stand and a stance against the enemy. And they're uniting together against this enemy. So now the crowd is experiencing a lot of unity, which is why you'll see people kind of start talking to each other to suddenly like, you know, they'll they'll, they'll start exclaiming out loud, it'll happen effortlessly. If you do it framework, or you point they, and then it right there, if you're in the heat of that, that moment of the crowd. You drop a sound bite. So that's the last part of the framework how you point they sound bite, and then you drop a sound bite a sound bite is like a tweetable, repeatable Hillary. So it's like, you know, it's like, it's like, my Joe says, It's like ear candy. But it's like, the one liner that everyone will be like, Oh, snap,

Hilary DeCesare: 00:46:32

what's your what's your, what is your one liner.

Eileen Wilder: 00:46:35

So also, I'll tell you what my one liner is. I'll show you an example in a second. But they because it because if you if you do it, this there's an advanced move where you can do like a sound bites stack. So I'll tell you how to do this. But it's like, but before I tell you the sound by sec. If you can make your sound bite, rhyme. It'll be even better, because as a musicality to it. So I'll tell you a website we use just a second to do that. But if sound bite stack would be like, a quote from a famous person, another quote from a famous person and then your quote. So it could be like, you know, John Ashraf says this, and Bob Proctor says this. I like to say it like boom. And if it rhymes, the place will explode.

Hilary DeCesare: 00:47:25

And it's in your reason you're saying that's so important is that stack is because you are now putting yourself with those individual you're kind of like, they're my peeps, they're like us.

Eileen Wilder: 00:47:37

Yeah, there's fancy words that people will say things like borrowed ethos, or ANGLADA authority, you know, because now you're saying you're basically like John Ashraf's here, and broad practice here, but I'm going to actually one up them right now. Association, so you don't have to one up I'm just being silly. But like, but, but if you if you build it, right, it's almost like the crescendo of a song. Right? Drops if you do that, right. The audience will explode, explode.

Hilary DeCesare: 00:48:10

So again, what you just said, it's the IU point, it's that day, you thy enemy, and then sound by and you said, rhyme. If you can do that, yeah. You said there was a site.

Eileen Wilder: 00:48:25

Rhyme zone rhymes zone.com. So grave making is closer to music than ah, that a speech a great speaking is is live, you start to listen to it, you'll start to hear there's a musicality dynamics. crescendos quiet. So it if you can, if you can do any part of that framework, I guarantee, every speaker that we've taught it to they become they'll they'll put that speaker in like the kind of the last position or the keynote position, or they'll say, before we sell, you're gonna have to speak or will you come back or people are lining up to them saying, You are the best speaker because they're, they're engaging the crowd. The crowd wants it

Hilary DeCesare: 00:49:10

to be engaged. Well, you know, unfortunately, it's time it's time to you know, it's time to wrap this one up. But you have been I mean, there's been so many great takeaways, how can people come find you take a course. Get involved in your ecosystem?

Eileen Wilder: 00:49:28

Yeah, connect with me on Instagram you the best way. So I'm at Eileen Wilde, and I'd be honored to add value to you there. I talked about speaking about sales about events. And I just love to stay connected to you. So yeah, hit me up on Instagram.

Hilary DeCesare: 00:49:42

I love that. And we'll have that in the show notes as well. Thank you, Eileen. Wow, I have so much great takeaway content myself. I am literally tomorrow. Going to say the team we're doing this. We're doing it so I will I will make sure that I DM you and say hey, this is my new high ticket. Let's go Once again, it's been so much fun having you on the show. And I look forward to the next time because I think we could just continue this conversation all day long. So really fun. Enjoy your day and everyone out there. It is time. You hear you're listening now execute right live now love now relaunch now, today in this moment, we'll see you next time.